About US

About BTurf Ltd

BTurf is a New Zealand-based company dedicated to bringing the best of New Zealand’s agricultural products to the world. We specialize in sourcing and supplying good quality agri-products, primarily pasture/plant-based, for animal and pet feed.

Our Mission:

To provide good-quality, nutritious animal and pet feed (plant-based) agri-products.
To foster strong relationships with our suppliers and customers.
To contribute to the growth of the New Zealand economy and exports.

What We Do:

We source products directly from New Zealand suppliers to ensure the good quality.
We offer competitive pricing on bulk orders to meet the needs of our customers.
We facilitate efficient domestic & global-shipping and logistics to deliver our products to customers worldwide, particularly within NZ, to China and to Asia.

Our Team: Our team is passionate about what we do. We work hard to ensure that our customers receive the best possible products and services.

About Founder & Director

“Kia Ora (Hi in Maori language), I’m Bruce Li, Founder & Director of BTurf”

As the founder of BTurf, I’m passionate about the New Zealand land-based sector and its high-quality agricultural products. My journey began in China, where I developed a deep appreciation for the natural world. Moving to New Zealand, I was inspired by the country’s pristine environment and commitment to sustainable agricultural practices.

BTurf is dedicated to providing good animal and pet feed products, primarily pasture/plant-based. We source these products directly from New Zealand suppliers to ensure good quality. Our goal is to make these NZ products accessible to consumers domestically, and to China and to Asia.

Our team, including my wife Lisa, works diligently to streamline operations and ensure efficient delivery to our customers.

Beyond business, I’m an avid sports enthusiast, particularly Rugby. I cherish spending quality time with my family and instilling a love for sports in my two children.

Together, we’re committed to fostering strong relationships with our suppliers and customers, and contributing to the growth of both the New Zealand economy through global connections and collaborations together.